Apple will launch its own search engine to compete with Google, first installing it on its device
- Google has recently made a lot of changes to its product with search engines
- Google will have to work on a number of strategies in the near future to maintain its position
Google, which has been running its own monopoly in search engines till now, is now going to get a hit because Apple is also going to launch a search engine. Google's dominance could be shaken if that happens. Apple may first install it on its device as an alternative to Google. It is then expected to be launched to the public.
Google pays Apple millions of dollars every year
The story of Apple's entry into the search engine sector is also related to its earnings. Google pays Apple millions of dollars every year to keep the default search engine Google in iPhone, iPad and Mac OS. According to the report, the deal could be completed soon. The UK's Competition and Marketing Authority could take a hard line on the deal between Apple and Google's search engines.
Apple is working on an independent engine
Apple's market share worldwide is very high, according to a report by the UK's Competition and Marketing Authority. The authority believes that since Google search is the default, other search engines do not get a chance to come to the mobile phone. For this reason Apple is working on an independent search engine.
Apple is hiring engineers
Apple is hiring engineers for its Spotlight search engine. Spotlight is an important search feature in Mac OS, where users can search web content from their MacBook. Jobs for Apple's search engines include Artificial Intelligence (AI), Machine Learning (ML) and Natural Language Processing (LLP). Through this the company wants to hire engineers in its search engine.
Google has recently made changes to its search engine as well as its products. While Apple is doing a better job at the moment. Shares of this company are also performing well in the stock market. In such a scenario, its customers around the world are already ready if Apple brings its own search engine.
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